Ecotopia is the UK’s premier online retailer and wholesaler of environmentally friendly and ethical gifts, gadgets, cosmetics and cleaning products. Their two micommerce sites that cater separately for the differing price, product, payment and shipping requirements of their consumer and business customers, are both driven from a single micommerce backend, thus enabling orders placed to use the same order fulfillment process and resources, regardless of the site the order originated from.
http://www.ecotopia.co.uk
http://www.ecotopiabiz.co.uk