The micommerce loyalty points system provides you with a key differentiator from your competition, but only if it is well marketed and utilised within your customer base.
Each of your products are allocated with a number of points awarded if purchased, and the number of points required to receive the item for free. At any time, the customer can log into their account and view a detailed breakdown of the points they have been awarded, as well as be shown a list of products that their current points balance would enable to get for free. In addition, an automated points statement can be sent periodically by email.