It is well documented, that it is considerably less costly to encourage an existing customer to place further orders, than it is to constantly recruit new customers. Therefore the despatch of the first order to a new customer should mark the beginning of the management of your relationship with them, not the end.
The loyalty email system is just one of the facilities within micommerce, dedicated to ensuring that your existing customers remain your customers and continue to provide you with larger and more frequent orders.
Each day, micommerce automatically emails each of your customers that have not placed an order for a definable period. The email sent can be a simple reminder, or include a promotion (such as a discount voucher) that gives them a set number of days to respond. This activity is continuous, requiring no ongoing human intervention, however it is a simple but extremely effective customer retention, communication and sales promotion tool.
