By providing independent product information to your customer, it confirms to them that you are on 'their side' and not simply recommending the products that yield the highest margins. For customers who already own an item, the Rate-a-Product system enables them to enter details of their experience with the product and to give a rating of how good they think it is. Once this information has passed through an editorial control, it is published to the web site, thus helping potential buyers make a more informed buying decision.
At a set time period after an order is placed, micommerce can automatically send that customer an email detailing the items they purchased and inviting them to return to your site and submit a rating. With the exception of the editorial controls, the system is fully automatic, meaning that this valuable sales promotion information is constantly building, making your site increasingly helpful and more content rich.
Click here to see an example email.
