Word of mouth is one of the most powerful forms of marketing possible. The micommerce refer-a-friend facility is a fully automatic, self-managing system that rewards your existing customers for inviting their friends (or business colleagues) to buy from you.
The system is specifically designed to combat misuse and is fully compliant with both the Data Protection Act and the requirements of a strict privacy policy. This means that at no time does it divulge if the friends email address is already present in your customer database, nor does it tell the existing customer what their friend purchased or how much they spent.
