For most stores on the Internet, the shopping experience differs from that on the high street, as you cannot request help from a shop assistant. However, whilst this assistant is most likely more knowledgeable than the customer, they are unlikely to be fully aware of all the statistics relating to each and every product in the store. A micommerce website on the other hand, can.
micommerce keeps a constant track of which customers, purchase which stock items, and when. This information enables micommerce to provide the website with 'also bought' information, indicating the items most frequently purchased by other customers who also bought the item currently being viewed