A key part of Customer Relationship Management is that of continuous promotion to your existing customers - though naturally only to the level the customer chooses.
It is well understood that it is far less expensive to encourage repeat business from your existing customers, than it is to continuously seek new ones. Hence within micommerce not only can you communicate directly with all, a specific group, or just one of your customers with a few clicks of your mouse, you can also setup a series of automatic marketing and sales promotions facilities, that continuously run in the background and ensure your customers need never look elsewhere.
Each of your customers can subscribe to, and easily unsubscribe from, a range of marketing "channels" that indicate exactly, the type of information (and level) they are happy for you to communicate with them.
