Within a multi-channel sales environment, the need to be able vary your prices for the same product dependent on either the channel the product is sold via, or the type of customer making the purchase, or both, is a prerequisite.
micommerce provides you with a multidimensional pricing facility, that offers complete flexibility over the number of individual prices (such as RRP, shop price, web price, Trade A, Trade B etc etc) you create for each product. Then when an order is placed, the appropriate price is selected based on the customer type or channel used to place the order.
