CRM is an acronym used by many organisations, but few can truly demonstrate it being put to profitable use. Fundamentally, CRM is about ensuring your existing customers stay your customers, by providing a level of service that means they have no need, or desire, to purchase elsewhere. Hence, CRM is not a single activity performed by a handful of staff, it is a company wide approach, dedicated to serving your customer well and ensuring their requirements are handled quickly, efficiently and with the minimum effort on their part.
As a fully integrated system, micommerce is designed to decrease the time taken to process each order and increase your capacity for new business, however most of all it is a business tool dedicated to serving your customer.
