Ongoing sales promotion is a vital element of managing the relationship with your existing customers and at the same time, significantly increasing revenue. From a management perspective, the only concern should be to define the offer and message, and identify the group of customers it should be sent to.
micommerce makes this possible by enabling the customer to specify the format and level they would like to be communicated with. Then, on a daily basis, micommerce looks at the specific products each customer has bought (or not bought), the quality of the customer or other aspects of their profile, or how long it has been since their last order etc etc and automatically emails (or prints out) an appropriate, specific and individual message or promotion to each.
Once created, each promotional message can be setup to send automatically and based on a specified time period, thus ensuring the clear benefits of regular sales promotion become ongoing.
